Branch Monitor animation (2018)

Role: Graphic & Motion Designer

Task: Create an engaging and educational monitor animation that explains all of the components of the Give Your Points a Lift Promotion. 

Deliverables:

• 16:9: monitor animation

• 9:16 monitor animation

This features brand assets and some original vector illustrations.

This animation was displayed in six of the nine branches.

Vertical Version

This version was produced for the remaining three branches. These three branches follow a new floor model and use vertical framed monitors.

This version was also used in social media. However, instead of "ask a branch rep for details," the call to action was the url of the landing page. 

This was a quick phone sketch of an idea that came to me while commuting home after we were told the details of the promotion in a meeting.

We knew that a lot of information would need to be explained in every piece of collateral. 

I immediately thought of how I could animate the promotion and had this thought to make it dynamic. 

This wireframe was drawn the next day at the office to continue the idea I had from the commute home.

This was pitched as a visual solution to explaining the promotion. Each board could be presented separately if we needed to make static images. 

After additional meetings, the concept and promotional details were fleshed out to produce the above animations.