Quarterly Promotion (2018)

Role: Art Director + Graphic & Motion Designer

Task: New year, new brand—new vision. I took it upon myself to refresh the Equity Rebate campaign to fit the new brand. In 2017, I created a campaign that was limited to a monitor animation and statement inserts. 

In 2018, this was the main quarterly promotion.

Deliverables: 

• monitor animations, 16:9 (with music) & 9:16

• branch signage

• web banners + social media graphics

• statement inserts

Music: PremiumBeat

WireFrame - Pitch

This is the initial sketch used to pitch the visual concepts for the promotional campaign. 

The concept is to illustrate with custom vectors what is needed to improve a home, and all that is needed is the fund—that's where the credit union comes in. 

The pitch was accepted.

VectorING the Mise en place

The next step in production was creating vectors based off of the wireframe.

A majority of the items were loosely based off of items, experiences, and wants from my upbringing: the color of the cement bags we used to stabilize the fence we built as a kid, the style of hammer we had at home, the color of the power drill, the silhouette of the work gloves, my dad's level, the cement blocks underneath my uncle's back deck that we helped build, and the stove my parents' upgraded to when the time came. 

Finalizing the colors

Initially, the colors were hues based off of the credit union's brand colors and were adjusted to mimic the colors of the real life object. 

After doing initial layouts, some of the colors were too off-brand. With some assistance from the credit union's creative director, a color palette was established. This palette was intended to be for future projects that would need more than our brand standard colors. 

After applying the new colors, the vectors were set and laid out for 25 print files, 3 statement inserts, 10 web banners, monitor animations, and social media graphics. 

storyboard

After all the signage was laid out and sent to print, I sketched this storyboard for the branch monitor animation.

Each item of the campaign was treated individually as if you were given written instructions. However when doing these projects, you might think of things you need, which can lead to more items you'll need for a different project.

You start thinking small, but then dream of all the other projects you want to do. 

While showing a colleague the finished video, his feedback was, "You're making me think of the projects I want to get done."

Mission Accomplished.